A post on a forum alerted me to the fact that books now have their own trailers, posted, of course, on YouTube. Here's the one for Nineteen Minutes by Jodi Picoult. This books has been recommended to me and I may pick it up later this summer.
I can't say that the trailer has much influence on me one way or the other, certainly not like the effect a movie trailer may have, and I wonder if it's just an example of viral marketing.
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